What is QuantPlus – AI Driven Creative Insights for Advertising?
QuantPlus is an AI-driven platform that provides creative insights for advertising. It analyzes previously run ad-creative in a specific sector and country using AI technology, allowing teams to make informed design decisions focused on results. By studying the performance of creative elements, QuantPlus helps marketers and creative teams optimize their ad campaigns for better return on investment (ROI). It leverages a large competitor data set to uncover proven performance ad elements in various industries and countries.
How to use QuantPlus – AI Driven Creative Insights for Advertising?
To use QuantPlus, start by selecting your industry and country to access a sample report. The report provides insights into the best performing ad elements specific to your industry and country, such as calls to action, phrase combinations, imagery, content objects, colors, keywords, element type, prominence, category type, and gender distribution. These insights can be used to design optimized ads that have a higher chance of conversion. QuantPlus offers a pre-launch optimization method, allowing you to make data-informed creative decisions from the start of your campaign and achieve ROI gains of up to 300%. Simply incorporate the proven creative elements identified by QuantPlus into your ad designs.
Who can benefit from using QuantPlus Creative Insights?
QuantPlus Creative Insights can benefit anyone responsible for domestic or international creative generation. Marketers can use the insights to reduce risk and improve ROI in their ad campaigns. Creative teams can use them at the point of design to inform creative development.
Will all creative begin to look the same if everyone starts using these insights?
No. Each creative insights report is based on impossibly large data sets and gets renewed annually. This means that market trends and creative performance can vary over time, ensuring that ads designed using QuantPlus insights remain unique and aligned with the current market.
How do I use the insights from QuantPlus in my ad campaigns?
The insights from QuantPlus are designed to compliment your current creative workflow. Use the data as a foundation, validate a stronger starting position creatively, blend core marketing messages with new elements, and balance your existing brand aesthetic. You have the flexibility to utilize the insights that align with your brand and campaign objectives.
Have other clients successfully used QuantPlus creative insights in real ad campaigns?
Yes, many clients have achieved significant ROI gains ranging from 33% to 300% by incorporating the insights into their ad campaign designs. The more clients creatively leverage the insights, the better the outcomes for ROI. Case studies with visuals and client testimonials are available to showcase the successful implementation of QuantPlus creative insights.
Can I see a sample of the Creative Insights from QuantPlus?
Certainly! You can request a sample report from QuantPlus to get a better understanding of the insights provided for your industry and country.