What is Pathex?
Pathex is an AI-driven platform that offers real-time audience analytics and targeted ad delivery to live audiences by combining video sensors and AI models. It provides detailed performance metrics on offline advertisements and bridges online and offline marketing channels seamlessly.
How to use Pathex?
To use Pathex, businesses can integrate the platform with their existing marketing channels. Simply capture live audience data, analyze it for personalized ad delivery, and monitor performance metrics on the dashboard.
How does Pathex capture live audience data?
Pathex captures live audience data through video sensors and AI models, which analyze demographics, behavior, and preferences in real time.
Can Pathex help optimize offline marketing strategies?
Yes, Pathex provides detailed performance metrics on ad impressions and audience engagement, allowing businesses to optimize their offline marketing strategies effectively.